about bobu
bobu gives you the tools and courage to show up. Emotionally, socially, and physically. When it matters most, we help you say: I’m here. I matter. I’m ready.
why bobu exists
Too many people stay silent when it matters most. Too many spaces lose trust because no one speaks up. Everyone pretends everything is fine, but it isn’t. bobu exists to change that. We help you reclaim your power in the moments that count.
Read the room
Spot what’s happening. Notice signals in yourself and others. Speak up when someone crosses a line.
Intervene safely
Set clear boundaries without over-explaining. Choose words that keep you and others safe.
Defuse tension
Use calm body language and short phrases to reduce heat. Move a situation from reactive to responsive.
Support each other
Check in, follow up, and repair. Turn conflict into care and connection.
luciana’s story
Fear followed me through childhood. “Don’t run, you’ll hurt yourself” felt less like care and more like a warning that the world was fragile. Years later, I left an emotionally abusive relationship and felt alone on the frontline. No backup. Places said they were safe, but they weren’t. Staff hid behind smiles. Customers went quiet. That silence breaks everything.
So I built something different. I opened a venue where be yourself was real and sometimes messy. Safety wasn’t a poster on the wall. It was lived. bobu grew from that need and from the hope that people don’t have to disappear to survive.


nick’s story
I learned early how to disappear in plain sight. Bullying taught me that power often doesn’t care. I built armour, smiled through pain, and paid for peace with pieces of myself. Most harm leaves no bruises. It teaches you to shrink, stay quiet, and call that strength. For years, I kept the peace by disappearing. Silence costs too much.
bobu came out of that fight. A promise that no one should have to vanish to feel safe. You can take up space, stand your ground, and stop pretending everything’s fine when it isn’t.
who we work with
business and venue owners
Train your team, protect your people, and build a culture of confidence. Get bobu Certified and show your space means safety.
individuals
Learn to stay grounded, speak up, and handle hard moments with confidence. Practical tools you can use every day.
Speaking and collaborating
We talk about what others won’t: safety, shame, belonging, and what it really takes to show up when it counts. Through keynotes, panels, podcasts, and live Q&A, we share real stories, grounded hope, and tools drawn from lived experience in teams, venues, and communities.
Ready to act with confidence?
Get started today with simple tools you can put into practice straight away.