stop guessing,
start knowing.
bobu connects people with instant help and gives businesses and venues the tools to create spaces where support is always visible, always accessible.

Those moments when you freeze
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Emma's story
Emma knew something was wrong. Someone was crossing a line, making her uncomfortable. Her stomach dropped. Her chest tightened. She wanted to say something, but the words just wouldn’t come. She froze. She walked away wishing she’d done more.

Jake's story
A customer harassed his staff, and Jake felt that knot in his stomach. He wanted to step in, but what if he made it worse? What if he lost control of the situation? So he did nothing. The harassment continued. And in the end, he lost his best employee.
The Impact of Doing Nothing
Freezing in the moment doesn’t just pass. It lingers and it costs.
for businesses
- High staff turnover as employees leave environments where harassment is tolerated
- Loss of customers who don’t feel safe returning
- Increased exposure to reputational damage and legal consequences
For individuals
- You replay the moment again and again, wishing you’d acted differently
- You avoid situations because you don’t feel equipped to handle them
- Your confidence takes a knock, and it shows up everywhere
Step with confidence.
bobu gives you practical tools for tough moments, with the words, skills, and confidence to act before situations escalate. No jargon, no fluff - just real tools to help you handle the hard stuff and show people you’ve got their back.
bobu Essentials
Staff training
Practical online training that builds confidence across your whole team.
Digital toolkit
Scripts, signage, and checklists ready to put into action.
Certification + listing
Get bobu Certified and listed in the Safe Space Locator on the bobu app.
Community access
Join a forum of peers to share wins and ask questions.


espresso yourself
Quick workshops
Short, practical sessions that boost awareness and confidence.
Check in with yourself
Simple check-ins to notice what’s happening inside and around you.
Show up sharper
Feel safer, clearer, and more in control every day.
Ready to act with confidence?
Get started today with simple tools you can put into practice straight away.